Most painting contractors won't know their winter revenue gap until November — when it's too late to close it. Find out yours in 6 minutes, free.
Take the Winter Readiness Check →Hi, I'm Andy McClure.
I've spent over 15 years helping contractors and service businesses just like yours build marketing that actually works — so I know exactly why this winter math keeps repeating, and what the owners who break the cycle do differently.
Closing our winter revenue gap was the first project we worked on with Andy McClure and his team back in 2014. They have been our marketing partner ever since. One of the most important things we work on every year is building a healthy backlog of interior work for winter.
In 25 years of being in business I've never felt like I had a marketing partner until working with Andy McClure and his team. I truly feel like they are a partner. I can call any time. They're incredibly responsive. They don't make overblown promises. We're finding solutions together.
Every year it's the same sequence. Exterior work slows. Interior fills some of the gap — but not all of it. By December, you're making calls you've made before: consolidating crews, telling good painters their hours are done until March.
These aren't disposable workers. They're trained people who know how to handle a discerning client, run a specialty finish, work in an occupied home without being managed through every room. That took years to build. And the ones who find steadier work somewhere else and don't come back in spring? They don't just leave a gap on your crew — they take skills you'll spend real time and money replacing.
“The owners who break this cycle don't do it in November. They do it now — building the interior pipeline, the referral engine, and the customer reactivation system that fills the calendar before the first cold snap.
When you consolidate crews in December, the people you let go aren't interchangeable. They know how to work in your clients' homes. Finding someone who can operate at that level — and actually keeping them — takes longer than the spring rush gives you.
Their reviews stack. Their ads run. Their phones ring on the days yours don't.
Hiring fees, ramp time, lower production rates, and the customer reviews you lose when a B-player runs the job.
If you're not showing up there, someone else is — and you'll never see the lead you didn't get.
Six quick questions about your cold months, revenue target, and what you had booked last winter. We model your gap on the spot.
Thirteen questions across five dimensions: interior pipeline, customer reactivation, Google visibility, referral system, and seasonal offer. First instinct wins.
Your personalized gap number and 5-dimension readiness score display immediately. Then book a free 30-minute strategy call with Andy to build the plan that closes it.
Modeled on your cold months, your revenue target, and last winter's reality. A specific dollar number, not a range.
Interior Pipeline · Customer Reactivation · Google & Local Visibility · Referral System · Seasonal Offer — each scored out of 20. Your biggest gaps named clearly.
30 minutes with Andy McClure to walk through your score, identify your highest-leverage move, and map the plan that closes your gap before winter hits.
No cost. No obligation. Just your number — and a clear picture of what it will take to close your gap before winter hits.
Take the Winter Readiness Check →Copyright 2026. Longview Marketing. All Rights Reserved.